Cost of Experimentation and the Evolution of Venture Capital

Following the advent of Amazon Web Services (AWS) in 2006, the cost of starting a new business substantially decreased, leading venture capital firms to adapt their investment approach. The authors analyze why investors are increasingly adopting the “spray and pray” investment approach in early stages, provide limited governance, and prefer businesses where the future potential is revealed quickly and cheaply. Additionally, they use the technological shock of AWS to explain the rise of new financial intermediaries such as accelerators.