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Discussion Paper

Data Linkages and Privacy Regulation

Published: March 2021
This paper studies the use of data from a consumer’s interaction with one firm by other firms (e.g., the use of a consumer’s transactions records at an online store for targeted advertising by another firm), which the paper calls data linkages. The paper shows that data linkages can benefit consumers when the firms involved are similar to each other. The paper additionally analyzes the effects of privacy regulations on consumer welfare via their influence on data linkages
Abstract and Citation

Rossella Argenziano and Alessandro Bonatti. 2021. Working Paper.