A literature review of “Integration and Search Engine Bias” by Alexandre de Cornière and Greg Taylor
Abstract and Citation
Abstract
How does integration between a dominant search engine and a publisher affect a search engine’s incentives to bias towards its own content? In addition, how does integration affect the quantity of ads on an integrated publisher’s site? In this paper, the authors develop a theoretical model to demonstrate the effects of no integration, partial integration, and full integration on search engine bias and quantity of publisher ads. The model also sheds lights on user and advertiser welfare after integration.
