"A literature review of “Price Salience and Product Choice” by Tom Blake, Sarah Moshary, Kane Sweeney,
and Steve Tadelis"
Abstract and Citation
Abstract
How does price salience, or when fees are listed more clearly upfront, affect the quantity and quality of the product purchased? In this paper, the authors use a dataset from the online ticketing platform StubHub to show the effects of hiding buyer fees until the checkout page on consumer decisions for product choice, total revenue, and possible forces that might influence salience.
