Ariel Hsieh Publications

DuckDuckGo is a search engine that prioritizes user privacy. It does not store user data and is free to use as a browser extension or mobile app. DuckDuckGo currently processes over 60 million search queries a day. In comparison, Google processes over 3.5 billion search queries a day. As of June 2020, DuckDuckGo had a share of approximately 1.5% in the market for search engines. This summary describes how DuckDuckGo works, its business model, competitors, and implications for innovation and competition policy.

How does integration between a dominant search engine and a publisher affect a search engine’s incentives to bias towards its own content? In addition, how does integration affect the quantity of ads on an integrated publisher’s site? In this paper, the authors develop a theoretical model to demonstrate the effects of no integration, partial integration, and full integration on search engine bias and quantity of publisher ads. The model also sheds lights on user and advertiser welfare after integration.